PG Program in MSC and MBA

Annamalai University Program Structure


  • Introduction to Communication Models/ Theories​
  • Visual Cult & Culture
  • Media Law & Ethics
  • Visualization & Story Board
  • Programming Lab-I(Computer Graphics Design)
  • Programming Lab-II(Television Production)


  • World Cinema​
  • Development Communication
  • Theories of Visual Analysis
  • Advertising and Public Relations
  • Programming Lab-III(Grapics & 3D Animation)
  • Programming Lab-IV(Photography)


  • Research Methodology​
  • Media Management
  • Audio Visual Media
  • Broadcast Journalism
  • Programming Lab–V (Web Designing & Principle Techniques)
  • Programming Lab–VI (Video Edition)
MBA in Media Management

First Year

  • Principals and Practices of Management​
  • Marketing Management
  • Customer Relationship Management
  • Introduction to Media Streams
  • Business aspects of print and advertising Industry
  • Media Ethics and Policies
  • Business office automation and MS Project Lab – I
  • Publishing Tools and web application tools lab – II

Second Year

  • Business Communication and Public Relations
  • Management Information Systems
  • Marketing and Advertising in Media Industry
  • Finance for Media
  • Event Management Techniques
  • Management of Media
  • Business Aspects of Multimedia Industry
    (pre-production, production and post-production)
  • Industry Exposure Training and project work

We will be with you in every step

We help each student explore placement opportunities by attracting top companies and studios for on/off-campus recruitment of students in the final year of the program who are likely to graduate at the end of the academic year. SHAFT has the 100% placement Guarantee and was able to maintain its record.

We support our students both within the classroom and beyond. As a component of that work, SHAFT careers offers students and graduates an array of Job assistance and Career building, including:

  • Making industry ready.
  • Conducts personality development sessions through industry experts and our faculty.
  • Getting Professional training and industry-linked project work for students.
  • Grooming and Preparing the candidates for the placements through Communication, networking, and relationship building with the potential recruiters.
  • Strong Portfolio Building & Preparation of placement so that their chances of getting better packages increase.
  • Mock Interviews.
  • Campus Placements.